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Major Sporting Events

Allstate Sugar Bowl
January 1, 2018

Allstate Sugar Bowl
Event DetailsWho: Alabama Crimson Tide vs. Clemson Tigers
When: January 1, 2018
Where: Superdome
More Info: Click Here

One of the greatest college football traditions takes place in New Orleans every year when the Sugar Bowl, the second oldest bowl game in the country, comes to town. As per tradition, this year’s AllState Sugar Bowl will host the SEC champion (unless otherwise involved in a national championship game) and another highly ranked opponent.


Since the game’s founding in the 1930s, the Sugar Bowl has been a key player in promoting amateur sports, engaging the community, and sparking economic growth. Many decades later, the event has morphed into a Louisiana New Years tradition, attracting large crowds and plenty of post-game festivities.

Special Events

While the bowl game is the highlight of the New Year festivities, the AllState Sugar Bowl hosts a variety of other fun events, including:

Fan Fest
December 30 from 12 p.m. – 6 p.m. and December 31 from 12 p.m. – 12 a.m.

Fan Fest features pre-game celebrations, football-themed activities, pep rallies, marching bands, mascots, and more. The fest is located at Jackson Square.

New Year’s Eve Parade
December 31 at 3:00 pm

The New Year’s Eve Mardi Gras-style parade will kick off at the Elysian Fields Avenue and Decatur Street at approximately 3 p.m., then travel through the French Quarter to  Canal Street. The parade will pass iconic spots like The Old U.S Mint, The French Market, Café du Monde, and Jackson Square, and stops at Fan Fest!

Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest
December 31

Take part in the Central Time Zone New Year’s Countdown to kick off the Tricentennial! Live music performances, celebrity guests, and more will be featured in Jackson Square.

Team Pep Rallies
December 31

Both schools participating in the College Football Playoff Semifinal will hold official pep rallies with local and national live music acts.

Tickets and Travel Packages

Ticket prices vary. You can purchase your tickets or VIP packages to the AllState Sugar Bowl via Ticketmaster here.

2018 AllState Sugar Bowl travel packages include:

  • 2, 3, or 4 nights accommodations
  • Reserved game ticket on the terrace level
  • Optional game ticket features
  • Optional package features like airport shuttles, river cruises, paddlewheels, and more

You can book your travel package here.

For more info about tickets, hospitality packages, and ticket exchanges, see the Sugar Bowl’s website.

Location and Parking

The event takes place at the Mercedes-Benz Superdome in the Downtown/Central Business District area of New Orleans. Parking is available at the venue or at nearby public lots for hourly and daily rates.

For more information and updates on the upcoming Allstate Sugar Bowl, head to

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